"Build a list first." "Get a funnel set up before you promote anything." It's advice that sounds responsible, right up until you realize it's also the exact reason so many beginners never actually start. You can't build a list without a funnel to capture it. You can't justify building a funnel without a list to send it to. It's a closed loop with no obvious entry point — unless something builds both halves for you, at the same time.
Quick answer: The ClickBank Profit Challenge solves the list-and-funnel chicken-or-egg problem by handing you a done-for-you funnel that captures your list automatically from the moment it goes live. Over three days, you connect the funnel and it starts building your list as a byproduct, so you never have to solve either problem in isolation.
The Trap Nobody Warns You About
Somewhere along the way, beginners get told two pieces of advice that sound smart individually but quietly contradict each other in practice. Build an email list, because that's how real online businesses grow. But also, don't build a funnel until you have an audience to send it to.
Follow both pieces of advice literally and you end up frozen. No list means no reason to build a funnel. No funnel means nowhere to send the traffic that would build the list. Meanwhile, months pass, and the only thing that's grown is the pile of half-finished plans sitting in a notes app.
The Common Advice
Build your list first, then create a funnel to match it. Sounds logical — but where does that first list actually come from without something to capture it?
What Actually Works
Start with a funnel that's already built to capture leads. The list builds itself as a natural side effect of the funnel running, not as a separate project you tackle first.
How One Funnel Solves Both Problems at Once
A properly built funnel isn't just a sales mechanism. The first stage of it is almost always a lead capture step, which means the moment someone lands on it and takes action, they've joined your list automatically. You're not managing two separate projects. You're managing one system that happens to produce both results.
This is exactly the structure behind The ClickBank Profit Challenge. It's not a course about list building, followed separately by a course about funnels. It's one connected system, and by getting the funnel live, the list-building question resolves itself without ever needing a standalone plan for it.
What Gets Built Across the Three Days
Build
Your funnel goes live, including the lead capture step. The moment it's connected, it's already positioned to start building your list, without a separate list-building phase required.
Bank
You see how the leads captured by your funnel translate into actual opportunity, and start understanding your own realistic numbers.
Scale
You learn the automated follow-up system that keeps nurturing your list after it's captured, so growing it doesn't require constant manual effort.
What You Walk Away With
- A live funnel connected under your own name, with lead capture built in from the start
- The beginning of your own list, growing automatically as the funnel runs
- A written follow-up sequence that continues nurturing new leads without manual work
- Your own personal traffic number, so growth has a specific, trackable target
- Live guidance from a 9x ClickBank Platinum vendor across all three days
- A community of beginners solving this exact chicken-or-egg problem alongside you
One honest note
The funnel builds your list automatically, but it still needs visitors to actually work. No system captures leads from traffic that never arrives. What the Challenge removes is the technical bottleneck of building the capture mechanism yourself — driving traffic to it is still something you'll need to follow through on afterward.
Live 3 days · October 6, 7 & 8 · No list or funnel required to start
The Track Record Behind the System
9 Years of ClickBank Platinum Status
John Thornhill has been awarded ClickBank Platinum vendor status — the platform's top tier — nine separate times, including every year from 2020 through 2026. Over 14 years on ClickBank, he's helped more than 14,449 members build their own funnel and list from scratch, using the same connected system taught live during The ClickBank Profit Challenge.
Frequently Asked Questions
The funnel includes a lead capture step as part of its structure. Anyone who takes action on that step is automatically added to your list, meaning the list grows as a natural result of the funnel running, not as a separate task.
No. The technical structure is already built. You connect it under your own account during the live sessions, with John and Alex walking through each step.
The follow-up system built into the funnel nurtures leads automatically once they're captured. You'll still need to drive traffic to the funnel for it to have leads to capture in the first place.
Yes. The Challenge is built for complete beginners, and the done-for-you structure exists specifically to remove the barriers that normally stop first-time builders.
The funnel and its follow-up system keep running, continuing to capture and nurture leads after the live sessions conclude, while you retain access to the setup materials.
Stop Choosing Between the List and the Funnel
One connected system, built live over three days, that solves both problems at the same time.
Join The ClickBank Profit Challenge
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