One free day. Six experts. The same mechanisms this entire series has been building toward.
If you've read even a handful of the articles in this series, you already understand the mechanics — the reticular activating system, the financial thermostat, limiting beliefs, self-sabotage, the confidence code. Brain-A-Thon 2026 is where those concepts move from something you read about to something you actively work through, live, with the people who research and teach them for a living.
Quick answer: Brain-A-Thon 2026 is a free, live online event hosted by NeuroGym, featuring six experts across neuroscience, mindset, emotional mastery, and human performance. It's built around the same core idea this series has explored — that lasting change requires retraining the brain's automatic patterns, not just gathering more information.
Format
Free live online event
Cost
No charge to attend
Experts
6 featured speakers
Host
NeuroGym / John Assaraf
Who It's Actually Built For
This event is aimed squarely at people who've read the mindset books, tried the budgeting apps, and still feel stuck at the same income range — the exact audience this series has been written for from the start. If why smart people stay broke or the signs your subconscious is blocking financial growth resonated, this event is built to go further than an article can.
Meet the 6 Experts
John Assaraf — Founder & CEO, NeuroGym
Covers learned brain patterns, financial set points, and repeatable practices for consistent, goal-directed action — the same territory explored in this series' profile on his work.
Niurka — Applied Neuroplasticity & NLP
Focuses on how thought patterns, language, and internal self-talk either reinforce limits or support more deliberate financial choices.
Dr. Joan Rosenberg — Psychologist, Creator of Emotional Mastery
Explores how to move through difficult emotions — fear, doubt, discomfort — with more steadiness and confidence rather than avoidance.
Dr. Aimie Apigian — Physician, Founder of The Biology of Trauma
Bridges neuroscience and somatic science to explain survival patterns that can quietly drive fear, stuckness, and self-protective financial behavior.
Dr. Brian Alman — Psychologist, Mind-Body Health Expert
Focuses on recognizing self-limiting patterns and performing effectively when the stakes feel high.
Dr. Heidi Hanna — Bestselling Author, Brain Health Expert
Specializes in stress regulation and optimal performance, directly connected to what the research on brain training actually shows.
What You'll Actually Learn
Across the six sessions, the event covers the same underlying mechanisms explored throughout this series — how the financial thermostat keeps pulling income back to a familiar range, how early experiences shape adult financial behavior, and how to build the decision certainty that separates goal-setters from goal-achievers. The difference is that instead of reading about the mechanism, attendees work through it directly with the researchers and clinicians who study it.
This is precisely the gap several earlier articles in this series pointed toward — understanding a mechanism intellectually and rebuilding it experientially are two different processes, and this event is built specifically for the second one.
What Makes This Different From a Typical Webinar
Most free webinars feature a single speaker delivering one framework. Brain-A-Thon's structure — six specialists across distinct but connected disciplines — means attendees get multiple angles on the same underlying problem: why understanding alone hasn't been enough to change results, and what different, cross-disciplinary work is required.
Frequently Asked Questions
Yes. Registration and attendance are free, with no cost required to join the live event.
No. The event is designed for a general audience, translating research into practical, applicable strategies rather than requiring prior scientific background.
Financial mindset patterns involve multiple, connected systems — cognitive, emotional, and physiological — so covering them from several expert perspectives provides a more complete picture than a single speaker could.
No. Brain-A-Thon itself is free. The paid membership, covered in this series' honest look at whether the event is legitimate, is a separate, optional offer available afterward.
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