Six different disciplines. One shared goal — closing the gap between understanding and change.
Earlier in this series, the full Brain-A-Thon 2026 overview introduced the six experts leading the event. This article goes one level deeper — what each of them specifically works on, and why the event deliberately pulls together six different disciplines instead of a single speaker delivering one framework.
Quick answer: Brain-A-Thon 2026 features six experts, each covering a different layer of the mindset-and-money system explored throughout this series — from financial set points and applied neuroplasticity to emotional mastery, trauma-based survival wiring, high-pressure performance, and stress regulation.
The Six Experts, One at a Time
John Assaraf
Founder and CEO of NeuroGym
Retraining the brain for wealth and successAssaraf has built five multimillion-dollar companies and written 18 books, including two New York Times bestsellers, and has personally coached tens of thousands of clients. At Brain-A-Thon, his session centers on learned financial set points and identity — the same mechanism covered in the financial thermostat and explored in more depth in this series' profile on his work.
Niurka
Master of Applied Neuroplasticity
Rewiring how you think, speak, and earnA trainer in applied neuroplasticity, hypnotherapy, and NLP, Niurka's work focuses on how internal self-talk and language patterns quietly cap earning potential — the same territory covered in how limiting beliefs form and in the free NLP ebook available through this series.
Dr. Joan Rosenberg
Psychologist and Creator of Emotional Mastery
Building the confidence higher income demandsA licensed psychologist known for her practical work on emotional strength and resilience, Dr. Rosenberg teaches how to move through difficult emotions rather than avoid them — directly connected to the confidence code and decision certainty covered earlier in this series.
Dr. Aimie Apigian
Physician and Founder of The Biology of Trauma
Releasing the wiring that keeps you stuckA double board-certified physician bridging neuroscience and somatic science, Dr. Apigian's work focuses on survival-based patterns that quietly drive fear and self-protective behavior — closely related to how childhood money memories shape adult financial behavior and why self-sabotage strikes right before success.
Dr. Brian Alman
Psychologist and Mind-Body Health Expert
Performing when the stakes are highestA psychologist whose work has supported CEOs, performers, and athletes, Dr. Alman specializes in resolving self-limiting patterns so performance holds up under real pressure — the same dynamic explored in why goal-setting alone doesn't change income.
Dr. Heidi Hanna
Bestselling Author and Brain Health Expert
Turning stress into fuel for resultsAn authority on stress and self-mastery, Dr. Hanna translates neuroscience into daily habits that protect focus under pressure — directly tied to what the research on brain training actually shows and why consistent execution matters more than motivation alone.
Why Six Disciplines Instead of One Speaker
Financial mindset isn't a single system — it's cognitive, emotional, and physiological all at once. A single speaker, however skilled, tends to cover only one of those layers well. Pulling together a physician, two psychologists, a stress researcher, and two applied-neuroscience trainers means each layer covered throughout this series — belief, emotion, survival wiring, performance, and execution — gets addressed by someone who specializes in exactly that piece.
Frequently Asked Questions
Yes. All six sessions are part of the same live Brain-A-Thon 2026 event.
The lineup includes licensed psychologists, a double board-certified physician, and researchers with published work in their respective fields, alongside experienced trainers and educators.
This depends on which pattern feels most active for you personally — someone dealing with self-talk may connect most with Niurka's session, while someone dealing with performance pressure may find Dr. Alman's most relevant.
No. Past events have featured different combinations of experts, with new speakers introduced periodically alongside recurring presenters.
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