Two names rarely show up on the same marquee — and when they do, it's worth paying attention. Russell Brunson, the funnel-building strategist behind ClickFunnels, and Iman Gadzhi, one of the most recognized voices in agency-building and AI-driven online business for a younger generation, are co-hosting a free five-day virtual event this September. Between them, their combined audience spans millions of entrepreneurs, marketers, and side-hustlers across two very different online business eras.
This article breaks down exactly why this particular pairing matters, what each of them actually brings to the table, and what the event promises to deliver — so you can decide, with full context, whether it deserves five days of your September.
Why This Pairing Is Different
Most free online events are hosted by a single figure preaching to their own existing audience. This one is structurally different: two entrepreneurs with distinct audiences, different eras of influence, and arguably different skill sets are building the same framework, live, side by side. That matters for one simple reason — it means the content isn't filtered through just one perspective.
What to expect: a funnel-and-conversion veteran paired with an AI-and-audience-building specialist, working through the same build in real time. Whether that combination delivers as promised is something you'll judge for yourself — but the premise is genuinely uncommon in this space.
Who Is Russell Brunson?
Russell Brunson co-founded ClickFunnels, a sales funnel software platform that became one of the more widely used tools among online marketers over the past decade. His background is rooted in direct-response marketing and funnel strategy — the mechanics of turning traffic into paying customers through structured, sequenced offers.
In this event, Brunson's role appears to center on the conversion and monetization layer — how the AI-built side hustle actually turns into income once the groundwork is laid.
Who Is Iman Gadzhi?
Iman Gadzhi built his following primarily among a younger cohort of entrepreneurs, with content centered on agency-building, skills-based income, and increasingly, AI-powered business models. His audience tends to skew toward people just starting out — which pairs naturally with an event built around "no experience required."
In this event, Gadzhi's role appears to lean toward the AI tooling and audience-building side — the practical, hands-on mechanics of using AI to build something from nothing.
What They're Promising to Build, Live
- A working AI-powered side hustle framework, built from scratch across the five live training days.
- No requirement to show your face or build a personal brand to participate in the model.
- No prior experience or technical background assumed at any stage.
- No startup capital required to follow along and implement the framework.
As with any event built around live demonstrations, it's worth remembering that any specific income figures or results mentioned by either host throughout the sessions are self-reported and represent individual outcomes — not typical or guaranteed results for attendees.
Why Their Combined Audience Matters to You
When two hosts with genuinely different audiences co-host an event, the content tends to get pressure-tested from two directions. Brunson's audience is used to scrutinizing offers and funnels for conversion logic. Gadzhi's audience is younger, more AI-native, and quicker to call out anything that feels dated or gimmicky. An event that has to satisfy both crowds simultaneously has a structural incentive to deliver something substantive on both fronts — not just hype for one side of the room.
Is This the Right Event for You?
- You want to learn directly from two established names rather than a single self-proclaimed guru.
- You're specifically interested in how AI tools apply to real income-generating work, not just theory.
- You don't want to show your face or already have an audience to get started.
- You're willing to commit to five live days rather than a single hour-long webinar.
Frequently Asked Questions
The pairing combines Brunson's funnel and conversion expertise with Gadzhi's focus on AI tools and audience-building, aimed at appealing to both established and newer entrepreneurs across two different audiences.
No. The event is designed to be accessible to complete beginners regardless of whether you've followed either host's previous work.
Based on the hosts' respective backgrounds, the event appears to blend both — AI-driven audience and content building from Gadzhi's side, paired with Brunson's conversion and monetization strategy.
No. Any income figures or results mentioned by the hosts are self-reported and are not typical or guaranteed outcomes for people who attend.
Keep Exploring
Want the full picture before you commit five days? Read our complete Side Hustle Summit overview, check the full day-by-day schedule, or learn how to register in under two minutes.
FREE 5-DAY VIRTUAL EVENT • SEP 6–13
Learn Directly From Both Hosts, Live
Reserve your free seat and watch Russell Brunson and Iman Gadzhi build an AI-powered side hustle from scratch, together, over five live days.
🔒 100% free to attend • 👤 No experience needed • 👹 No camera required
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