Every year, a handful of free online events actually deliver on their promise. Most don't. They dangle a "free training" in front of you, spend four days building hype, and save the real substance for a $2,000 upsell on day five. Side Hustle Summit 2026 is being positioned differently — as a five-day, hands-on build session where two well-known online entrepreneurs walk through the process of creating an AI-powered side income stream in real time, in front of a live virtual audience.
This guide breaks down exactly what the event is, who's running it, what the day-by-day structure looks like, and whether it's worth carving five days out of your calendar for. No hype, no fluff — just the facts you need to decide.
What Exactly Is the Side Hustle Summit?
Side Hustle Summit is a free virtual event running from September 6th to September 13th, 2026, hosted by online business figures Russell Brunson and Iman Gadzhi. The stated premise is simple: build a working, AI-assisted side hustle from scratch, live, over the course of the event — without requiring attendees to show their face on camera, have prior business experience, or put up any startup capital.
The organizers describe it as a "challenge" format rather than a traditional webinar series. Instead of pure lecture-style content, each session is built around a specific piece of the puzzle — research, tools, setup, audience-building, and monetization — with the goal of attendees having a functioning framework by the time the live sessions wrap up.
Worth noting: any income figures, results, or "in just 5 days" claims made by the organizers throughout the event are self-reported by the hosts and are not independently verified or typical outcomes. Treat them as a demonstration of a method, not a guarantee.
Who's Behind It: Russell Brunson & Iman Gadzhi
Russell Brunson is best known as the co-founder of ClickFunnels, one of the more widely recognized funnel-building platforms in the online marketing space, and has built a large following around sales funnel strategy and direct-response marketing over the past decade.
Iman Gadzhi has built his audience primarily through content aimed at younger entrepreneurs, focusing on agency-building, skills-based online income, and, more recently, AI-driven business models. Pairing a funnel-and-marketing veteran with a creator known for reaching a newer generation of online business builders is likely intentional — it's designed to appeal to both established and first-time side-hustlers.
The 5-Day Structure: What to Expect Each Day
Based on the official event framing, here's how the Side Hustle Summit breaks down. A quick transparency note first: the details for September 6th through 11th are directly confirmed by the event organizers. The final two days are our own informed projection based on the structure of previous Iman Gadzhi live events, not an official confirmed schedule — we'll update this article the moment it's confirmed.
- Sept 6 — Kickoff & Orientation: Event opens, expectations are set, and attendees get oriented on what the five days will cover.
- Sept 7–11 — Live Training Days: The core build-out happens here — tool selection, AI workflow setup, content or offer creation, and audience-building tactics, delivered as live daily sessions.
- Sept 12–13 — Likely Wrap-Up & Bonus Sessions (unconfirmed): Based on prior events from this hosting style, these final two days typically involve Q&A, case studies, and a closing session. Treat this as a prediction, not a confirmed agenda.
Why "No Face, No Experience, No Capital" Matters
This is the single biggest objection-killer built into the event's positioning, and it's worth unpacking why it matters. The three most common reasons people don't start an online side hustle are camera-shyness, feeling underqualified, and not having spare cash to invest. By structuring the entire event around AI tools that reduce or remove all three barriers, the organizers are directly targeting the exact hesitations that stop most beginners before they even try.
Whether that promise holds up in practice is something you'll only know by attending — but as a hook, it's addressing real, well-documented reasons people stall out before ever starting.
Who This Event Is Actually For
- You've thought about starting an online side income but haven't known where to begin.
- You're curious about using AI tools practically, not just theoretically.
- You don't want to show your face or build a personal brand to get started.
- You have little to no spare capital to invest in a new venture right now.
- You've tried a course before and want something more hands-on and live.
How to Register: 3 Simple Steps
Registration is straightforward and takes under two minutes. Here's the process:
- Go to the registration page and enter your name and email to claim a free seat.
- Confirm your spot via the confirmation email — add the event to your calendar so you don't miss the Sept 6 kickoff.
- Show up live from Sept 6–13 to get the full experience; replays availability is determined by the organizers and isn't guaranteed for every session.
Frequently Asked Questions
Yes, registration and attendance for the live event are free. As with most free events in this space, there may be a paid offer presented at some point during or after the event — attending the free sessions does not obligate you to purchase anything.
No. The event is explicitly designed for people with no prior online business or AI experience, walking through the process from the very beginning.
No. The event's model is specifically built around AI-powered, faceless approaches to building an online side income.
Those two days are not officially confirmed by the organizers as of this writing. Based on the pattern of past events from this hosting team, they likely involve wrap-up sessions and Q&A, but treat that as an educated prediction rather than a fact.
No. Any specific income figures shared by the hosts are self-reported and represent individual results, not typical or guaranteed outcomes for attendees.
Keep Exploring
If you're new to the "readiness funnel" behind events like this, start with our breakdown of how neuroscience-backed thinking shapes modern wealth-building, or explore the skill-building path with Money.School if you'd rather build a foundation before diving into a live event like this one.
FREE 5-DAY VIRTUAL EVENT • SEP 6–13
Ready to Build Your AI Side Hustle Live, Alongside Thousands of Others?
Reserve your free seat now. No camera, no experience, and no startup capital required — just show up and follow along as Russell Brunson and Iman Gadzhi build it step by step.
🔒 100% free to attend • 👤 No experience needed • 👹 No camera required
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